Piloti's passion for racing drives the shoe and apparel company to the Honda Indy Toronto
TORONTO, ON, June 23, 2016 – Organizers of the Honda Indy Toronto announce Piloti as an official event sponsor, to outfit event staff in its premium apparel and footwear.
Piloti apparel and footwear uses innovative technology for the highest quality of comfort and style. Its apparel and footwear is designed with drivers in mind and uses biomechanical technology for unparalleled comfort and performance.
"A partnership with Piloti is a natural match for us," said Jeff Atkinson, President of Honda Indy Toronto. "The Piloti brand has been dedicated to creating first class driving apparel on and off the race-track for years, and we are excited to have them become a part of our event."
Piloti will provide apparel and footwear for staff during the event this summer. Race fans looking to pick up some Piloti gear of their own will be able to visit a Piloti merchandise shop on site in Thunder Alley.
"We are thrilled to introduce our driving footwear and apparel to the amazing fans that gather at the Honda Indy Toronto each year," said Michelle Massicotte, Managing Director, Piloti. "This partnership allows us to demonstrate a shared passion for automotive culture, design and technology. Each pair of Piloti driving shoes - with patented biomechanics and race-inspired design details - reflects this passion."
A popular brand from 1999 to 2012, Piloti (Italian for "driver") re-entered the marketplace in 2014 with a new vision to not only create technically advanced driving shoes, but also driving shoes comfortable and stylish enough to wear on the street, at the cafe or in the office. The Piloti collection of footwear and apparel is available across Canada, the United States, the United Kingdom, Australia and Japan at select Motorsport and luxury retailers. Performance and Casual styles range from $150 to $240 CDN. Luxury styles range from $350 to $500 CDN. Visit https://piloti.com for more details. Twitter @Piloti Instagram @Pilotishoes Facebook https://www.facebook.com/piloti
High resolution images of all styles available upon request.
About Honda Indy Toronto
The 2016 Honda Indy Toronto takes place July 15-17 on the historic grounds of Exhibition Place in a unique lakefront and downtown setting. As Ontario's largest annual sporting event, the festival is a prestigious meeting place for some of the world's fastest racecar drivers. Since 1986, the three-day event has entertained millions of fans thanks to world-class entertainment and exhilarating performances from drivers including Juan Pablo Montoya, Marco Andretti and Helio Castroneves, as well as Canadian legends Paul Tracy, Greg Moore and James Hinchcliffe. The Verizon IndyCar Series and NASCAR Pinty's Series headline the event weekend in 2016, with the Mazda Road to Indy, Robby Gordon's Stadium Super Trucks and Porsche GT3 Cup Challenge Canada rounding out the on-track action. The event is owned and operated by Green Savoree Racing Promotions. For more information visit www.hondaindy.com, www.facebook.com/HondaIndyToronto or follow the event on Twitter @HondaIndy.
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Media Information: Honda Indy Toronto
416-341-9929 ext. 227 (office) / 647-830-0354 (cell)
Media Information: Piloti
416-603-9452 x 301 (office) / 416-802-4062 (cell)